Good business is based on creating win-win situations.
Good marketing translates this principle to society, creating win-win situations between the company and their costumers. And social marketing, does the same, but for the benefit of the whole society, helping us all improve.
Good social marketing is a powerful tool for human development. But is only as good as the mind behind it.
Give me a goal, and I will transform it into good social marketing that trascends your campaigns.
And enjoy.